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Unleashing potential with PXM
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Revenue
=
Traffic
x
Conversion
x
Price
x
Availability
Growth
+2,000
files managed
95%
reduction in manual asset management
THe Brand
NaturVet is a leading provider of premium pet supplements for dogs and cats. Since 1994, their veterinarian-formulated, science-backed products have supported hip & joint, digestion, allergy, calming, and other health and wellness needs. Trusted by pet owners and professionals, NaturVet is committed to innovation, quality, and transparency to help pets live healthier, happier lives.
Challenge
Scaling product experience amidst transformation
NaturVet experienced fragmented product content while managing data for over 250 products in numerous ungoverned departmental spreadsheets. Without centralized oversight, there was no clear ownership, version control, or accuracy, increasing the risk of errors. Teams spent excessive time locating and updating information, impacting timelines for a major rebranding initiative. The need to onboard and maintain compliance with more than 20 retailers and distributors, each with unique requirements, added to the complexity. Andrea Bouwman, Executive Director of Customer Marketing, and Melissa Dundovich, Digital Shelf and Social Media Content Manager, recognized that an integrated Product Experience Management (PXM) solution was essential to move from reactive data management to proactive content syndication.
Solution
Unifying data, accelerating time-to-market
NaturVet chose Pattern’s PXM platform for its robust features and the demonstrated commitment of the Pattern team. The platform was rapidly adopted across core departments, including Marketing, Sales, Logistics, and Operations, creating a centralized hub for all product information and digital assets. Organization-wide accessibility was achieved quickly, thanks to strong support and a seamless onboarding process led by Pattern's Customer Success team.
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result
Hours regained and errors reduced
Pattern’s PXM platform enabled NaturVet to automate its rebrand, cutting manual asset management by 95%. Automated workflows handled complex retailer requirements, while Channel Template Exports eliminated errors and sped up data syndication to partners like Chewy and Walmart. Lightbox improved collaboration by making it easy for teams to share new product information. Support from Pattern’s Customer Success team ensured smooth adoption. Now, NaturVet uses Content Briefs to measure and optimize their rebrand’s impact, turning operational challenges into digital advantages.
The exponential power of together.
Let’s talk. We accelerate brands on ecommerce.
Revenue
Traffic x Conversion x Price x Availability
Pattern helps established brands succeed on global ecommerce marketplaces. To receive a complimentary analysis of your ecommerce presence and discuss it with an expert, please complete the form.
- Grow revenue by an average of 40% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.
