With more consumers turning to online marketplaces for their beauty essentials, how can selling beauty on Amazon drive incremental sales for your brand?

We explain why livestreaming in China is becoming increasingly popular marketing tool and how Western brands can adopt a similar strategy.

If you're a VP of Sales and want to be more serious about getting in control of your marketplace channels, it's time to ask yourself these 3 questions.

In a matter of months, COVID-19 has leapt ecommerce forward by years. As the industry evolves, our new Pattern Trend Analysis series will dive in to important trends.

Brazil is the largest country in South America and the 5th largest country worldwide. Here's a 101 course for what to know about ecommerce in Brazil and how Pattern can take you there.

We discuss how to reassess your ecommerce strategy post-lockdown in both the short and long-term to optimise your sales during this volatile time.