For ecommerce brands looking to sell in China, they should consider an omni-channel strategy, the local sales events, and presenting products to customers in new channels and content formats.

Pattern PXM is launching Content Brief, an AI-powered tool that uses data to help ecommerce brands analyze, optimize, and create better product listing content.

Wondering what a digital shelf is? Understand how it defines product visibility on platforms like Amazon and why it’s key to ecommerce strategy.