Brand erosion is the decline in your product’s brand perception, often resulting in a decline in sales. Brand erosion happens for three reasons we discuss here.

Tmall trade partner Pattern shares insight for western brands into how to profitably sell beauty products on Tmall Global.

Drive ecommerce success with our capability assessment framework from Pattern AU. Learn how we assess businesses for digital growth & continued success.

Pattern loves working with a wide variety of brands. Learn more about our partnership with Paslode here.

Brands will miss out on additional revenue, additional margin, brand equity, and long-term sustainable growth if they lack brand control on ecommerce. Here's why.

Walmart.com’s sales soared during 2020’s Black Friday and Cyber Monday holiday.